New York Pizza and Bar - Bellingham

So I went to dinner last night at New York Pizza and Bar in downtown Bellingham on State St. When we were all sitting at a table in the bar we noticed a little piece of paper that said "The Green Slice." it was a photo contest looking for people to what people thought "Going Green" meant. You can post your pictures on their fan page anytime before November 15th. The winner of this photo contest wong a V.I.P. night for two at New York Pizza which included dinner, dessert and drinks. I thought this whole thing was really interesting because this is a fairly new business and they are trying to do something to show people they want to be a greener business. I wasn't too sure how well this was actually going to work so I decided to check out their "fan" page. I was not too surprised with the results, there were only a couple pictures actually posted. New York Pizza was definately hoping to get more business with this and build their brand awareness throughout the Bellingham community. Since this is a new company, and they are not directly in the middle of downtown, they need to get their company out there more and make people more aware of what they have to offer. This "go green" picture contest was a way they thought they could not only build their awareness but also increase their overall target market. Whenever I go in there it consists of mostly college students in the bar later on in the night. The dinning room itself isn't too busy yet, but again they just opened. Their food is delicious and they have something for everyone so once they get out there and more people are aware of where they are, their business will definately increase.