GE's Ecomagination

After reading about GE and their continual efforts towards a more sustainable company, I found they were very compelling and trustworthy. Looking at their annual report they listed everything they successfully achieved and they goals for the future. All of this was very specific and detailed giving you a clear picture as to what they wanted to accomplish for their company in the future. There were a couple different parts that I found to be very interesting about thought they had some really good ideas that other companies should learn from and work into their goals.


They began talking about their "New ideas in wind energy take flight" which had to do with creating a newer and more efficient wind turbine. Although this is a huge challenge no one else has thought to tackle, GE is right there with new and improved ideas. They are trying to make bigger, longer, more areodynamic blades, but the challenge is making them light enough not to take away from the efficiency category. They have decided to make them out of carbon composites, "which are comprised of carbon fibers and resins, providing a sstronger and lighter alternative to the current materials." They have implemented this into many of their current products such as the fan case for the GEnx, "Aviation's newest aircraft engine platform for wide body aircraft. In both engines, reductions in weight have led to improved fuel economy and performance over previous generations engines." I found this to be pretty fascinating since GE is a worldwide brand who is constantly making efforts to be better and more sustainable across their entire company.

http://ge.ecomagination.com/